Pure Michigan
Export Program
Company: Rugged Liner
Location: Owosso, Michigan
Products/Industry: Quality
Aftermarket and OEM Truck Accessories
Top 5 Countries Exporting to: Middle
East (Kuwait, Saudi Arabia, South America (Chile, Brazil, Argentina, Peru),
Caribbean and Central America, Russia, China
After creating a strong foothold in the automotive industry
and influence in the Mid-Michigan area, the Williamson family of Flint decided
to expand their business domain from exclusively car dealerships to aftermarket
truck accessories. In 1996, the Williamson’s accomplished this by establishing
Rugged Liner in Owosso, Michigan. For years the company found success locally
and nationally, but when the recession hit the United States truck sales
declined. Rugged Liner CEO Scott Williamson began diversifying products and
shipping internationally. In 2012, the company signed its first contracts with original
equipment manufacturers in the United States and Mexico. Later that same year
Rugged Liner was introduced to the Pure Michigan Export Program.